Paul Rand

IBM, 1982

an Eye - for perception, insight, vision
a Bee - for industriousness, dedication, perseverance
an "M" - for motivation, merit, moral strength
A somewhat unusual perspective of the familiar IBM logotype, and a light reminder of the fundamental qualities that have come to characterize the outstanding men and women who have built, and who continue to build, the success of the IBM company.
(texto em branco, escrito com tipos miúdos, na parte inferior do cartaz)