Mindless, Pippo Lionni, 2002, foto: Roel Stevens
Using pictograms familiar to us all from everyday life - such as road signs, toilet markers and mathematical symbols - Pippo Lionni uses each page of this book to tell a story or make a comment, entirely without recourse to words. Amusing, wry, ingenious and poignant by turn, his acutely-observed subjects range from love, lust and isolation to modern dietary habits and the use of mobile phones. Lionni first presented his philosophical pictograms to a typographic conference in 1998. They immediately won over his audience to laughter and reflection. Honed and stripped down to their bare essentials, these images are now available in the UK for the first time.